Archive for the ‘Marketing’ Category
Business and personal collide in social media
Tuesday, August 16th, 2011
Those of us who use social media tools at work will appreciate a feature story in yesterday's Crain's Chicago Business about the collisions at the intersection of users' business and personal lives. The story, "Mistaken identities," by Lisa Bertagnoli, gives...
Don’t let skepticism stifle green marketing
Friday, August 5th, 2011
Many businesses are skittish about marketing sustainability benefits of their products these days because they are afraid of being branded as "greenwashers" -- I think that's especially true in the plastics sector. But Jacquelyn Ottman, an adviser on green marketing...
Progress in plastics social media
Wednesday, December 15th, 2010
In the past couple of days I've received word of a couple of new plastics-focused blogs, plus I received results from a big resin company's experiment with social media. The new blogs first. Lavergne Group, a company with a well...
Plastic chair designer honored
Friday, December 3rd, 2010
German designer Konstantine Grcic, who made the pages of Plastics News a few years ago for his work on the Myto cantilever chair made of plastic, was named designer of the year at DesignMiami this week. The New York Times...
Hoffer Plastics honored for community involvement
Monday, November 22nd, 2010
Hoffer Plastics Corp. will be honored for its long record of community involvement on Nov. 30, when the company will receive the 2010 Illinois Large Family Business of the Year Award from Loyola University's Family Business Center. The South Elgin,...
Congratulations to DeKalb Molded Plastics
Tuesday, November 16th, 2010
Last week DeKalb Molded Plastics Co., a Butler, Ind.-based structural foam molder, was honored as a finalist in the Indiana Chamber of Commerce 2010 Small Business of the Year competition. DeKalb was one of four finalists -- the winner was...
SunChips are still loud in Canada
Monday, November 15th, 2010
Compostable, biodegradable polylactic-acid bags may be too noisy for U.S. snack food fans. But Frito-Lay has decided that Canadians are willing to put up with a loud bag in exchange for the environment. Still think it's too loud? Then you...
Manufacturing and the US election
Tuesday, November 2nd, 2010
Mary Scheibel, a principal of Scheibel Halaska Inc., a Milwaukee-based marketing and public relations firm with clients in the plastics industry, posted an item in her blog yesterday about the importance of voting today. The post, "Tuesday's election will have...
Turning the tables on our reporter at K2010
Sunday, October 31st, 2010
Usually Plastics News reporters get to ask questions at trade shows, but at K 2010 one exhibitor turned the tables, interviewing Frank Esposito as part of a social media project. Dow Chemical Co.'s Erin Kuhl interviewed Frank -- PN's senior...
Does your ‘smart’ phone know plastics?
Wednesday, October 20th, 2010
I confess, I still have an old-fashioned "dumb" cell phone. But with the pace of change in smart phone technology, it could be my last one. Just today I've seen announcements of two cool new products for mobile phones --...