Archive for the ‘Marketing’ Category
Pallets as an ‘emerging’ technology
Friday, June 11th, 2010
Congratulations to Bob Moore, CEO of Intelligent Global Pooling Systems Co. LLC (iGPS), who was named Florida's Entrepreneur of the Year in the emerging industries category by Ernst & Young. Wait, you're thinking -- iGPS is a pallet firm. How...
Congratulations to Cashmere Molding
Thursday, June 3rd, 2010
Cashmere Molding Inc., an injection molder in Woodinville, Wash., was named 2010 Midsized Manufacturer of the Year by Seattle Business magazine. The award honors the company for strengthening and growing the manufacturing industry in Washington state over the last year....
What color is ‘Giggle’?
Tuesday, May 25th, 2010
What color is "Giggle"? Or, for that matter, Bluff, Sharkskin, Joker, Orinoco or Cayman. I get a kick out of the new colors that designers create, and the names and desriptions they attach to them. Here's a list that came...
SunChips bag fails one compostability test?
Tuesday, May 18th, 2010
Frito-Lay North America Inc. is spending a lot of money and effort to let the public know that its SunChips snack chip bags are "fully compostable." But one community decided this week that the bags may not be quite compostable...
Dart Container hits the big 5-0
Monday, May 10th, 2010
Dart Container Corp. is typically a fairly private company -- that tends to be the case when you've got a CEO with a reputation like Kenneth B. Dart. But the company is celebrating its 50th anniversary this year, so it...
Plastiki plug for Seretex
Friday, May 7th, 2010
The Plastiki isn't just raising awareness of marine debris, it's also helping to publicize, and commercialize, a new composite sheet made out of recycled PET. The Plastiki -- the boat made out of PET soda bottles that David de Rothschild...
UK retailer touts ‘environmentally friendly’ PET
Tuesday, May 4th, 2010
Here's a nice headline for plastics packaging makers: "Marks & Spencer's mini wine range goes a shade greener with plastic bottles." The story comes from British national daily The Guardian, in a report about U.K. retailer Marks & Spencer converting...
Fox Business barely tackles bioplastics
Monday, May 3rd, 2010
Bioplastics are a hot story in the business press right now, but one recent report probably left viewers scratching their heads. Fox Business did an Earth Day segment on bioplastics, interviewing Steve Davies, marketing manager at Natureworks LLC. Check out...
Plastics seek the spotlight on Earth Day
Thursday, April 22nd, 2010
Today is the 40th anniversary of Earth Day, and it seems like plastics are in the spotlight more than ever this year. Not necessarily in a bad way, either. In addition to all the stories and columns in the media...
Convincing parents that plastics can be green
Tuesday, April 20th, 2010
Adweek.com has an interesting story about green marketing that starts with a plastics-related example. The story is "True Green? Determining what's really green is tricky. Marketing it is even trickier." It leads with an example from Neil Grimmer, co-founder of...