Archive for the ‘Marketing’ Category
Celebrating a legal victory for Cheeseheads
Tuesday, September 27th, 2011
Chalk up a victory in court to Foamation Inc., maker of the iconic polyurethane foam Cheesehead hats made famous by Green Bay Packers fans. According to ABC News, Foamation's threat to bring legal action prevented a group called Physicians Committee...
Obama’s chat with a plastics salesman
Monday, September 26th, 2011
President Obama held a Town Hall meeting today, and his first question came from a plastics salesman. The question, on social media site LinkedIn, came from Chuck Painter. Here's how the exchange went, thanks to the White House's transcript of...
Unexpected benefits from social media
Wednesday, September 21st, 2011
How are plastics companies using social media? And what are they getting from their efforts? Pam Aungst Teubner, e-commerce manager at E&T Plastics Manufacturing Co. Inc., recently took a look at what some innovative companies are doing in social media....
Irish molder or TV star?
Tuesday, September 20th, 2011
John Concannon, managing director of Tuam, Ireland-based plastics rotational molder, pipe extruder and recycler JFC Manufacturing Ltd., hasn't had a typical career as a manufacturing company entrepreneur. Concannon became something of a celebrity in 1987 when he appeared on the...
Remember the concept of employee benefits?
Thursday, September 1st, 2011
Newell Rubbermaid posted a news release today on its plans to open a premium child care center at its headquarters in Georgia. That got me thinking about how rare it is these days for companies to promote that they offer...
The next brilliant plastic product: Happy Hot Dog Man?
Thursday, August 25th, 2011
New ideas, new products -- they're the lifeblood of many plastics housewares molders. You see them in specialty stores and late-night TV ads and infomercials. Today I discovered an unexpected gem: the Happy Hot Dog Man. The plastic device cuts...
Business and personal collide in social media
Tuesday, August 16th, 2011
Those of us who use social media tools at work will appreciate a feature story in yesterday's Crain's Chicago Business about the collisions at the intersection of users' business and personal lives. The story, "Mistaken identities," by Lisa Bertagnoli, gives...
Don’t let skepticism stifle green marketing
Friday, August 5th, 2011
Many businesses are skittish about marketing sustainability benefits of their products these days because they are afraid of being branded as "greenwashers" -- I think that's especially true in the plastics sector. But Jacquelyn Ottman, an adviser on green marketing...
Progress in plastics social media
Wednesday, December 15th, 2010
In the past couple of days I've received word of a couple of new plastics-focused blogs, plus I received results from a big resin company's experiment with social media. The new blogs first. Lavergne Group, a company with a well...
Plastic chair designer honored
Friday, December 3rd, 2010
German designer Konstantine Grcic, who made the pages of Plastics News a few years ago for his work on the Myto cantilever chair made of plastic, was named designer of the year at DesignMiami this week. The New York Times...