Archive for the ‘Marketing’ Category
The latest in the battle against plastophobia
Tuesday, January 24th, 2012
I'm praising one company today for its sustainability message, so forgive me for going negative on two others. My targets -- Repurpose Compostables Inc. and Bed Bath & Beyond stores, for their misleading messages about line of compostable cups made...
Promoting a reshoring strategy
Wednesday, January 11th, 2012
We've been seeing more evidence that North American manufacturers are benefiting from a reshoring trend. What's driving reshoring? The biggest factor is that the cost premium of making things in North America is disappearing -- or at least shrinking significantly....
Some thoughts on Coke’s leadership on bio-based resin
Friday, December 16th, 2011
Coca-Cola Co. is taking a leading role in advancing bio-based plastics. That's been obvious for about two years, since the company introduced PET bottles made, in part, from renewable monoethylene glycol. Now the company is working on the next step,...
Wake up! It’s the Plastics Age
Monday, November 21st, 2011
How's this for a pro-plastics message: "Open up your eyes to the generation of plastic and see how it affects every part of your day." That line comes from "Wake Up! It's the Plastics Age," the big winner in the...
Using more plastics for more MPG
Tuesday, November 8th, 2011
There's no shortage of great ideas for saving weight in vehicles using plastics. So what's holding the industry back? That's a question I'm hearing a lot today, as I blog and tweet from the Plastics in Lightweight & Electric Vehicles...
Using recycled PET to make polyester ‘cool’
Monday, October 31st, 2011
The term "polyester slacks" might be not seem exactly cool or modern, but recycled PET just might help to make something old-fashioned seem new again. According to our sister publication Advertising Age, 85-year-old Haggar Clothing Co., is preparing to launch...
ACC gets interactive with new blog
Thursday, October 13th, 2011
Today the American Chemistry Council announced that it has created a new American Chemistry Matters blog where it can "highlight and respond to news coverage and discuss relevant policy issues and their effect on innovation, competitiveness, job creation and safety."...
Dogs and ice cream, what’s not to like?
Tuesday, October 11th, 2011
At daily newspapers, editors know stories about dogs or ice cream belong on Page 1. Readers love 'em. But in the world of plastics journalism, we rarely get the opportunity. So imagine the reaction today to a news release from...
Toby Keith’s homage to the ‘Red Solo Cup’
Monday, October 10th, 2011
Country music star Toby Keith may call it the "stupidist song" he's ever recorded, but his catchy homage to a thermoformed icon is all over the web today. Yes, it's "Red Solo Cup," a silly song with the refrain: "I...
Check out these student videos about plastics
Friday, October 7th, 2011
It can be fun to see what others think about plastics. For some really creative takes, check out these videos created by college students in plastics and plastics engineering programs. These are entries from the Society of the Plastics Industry...