Archive for the ‘Art of Selling 101’ Category

Promote your Friendly Plastic designs on Etsy

Friday, September 18th, 2009
Not only do I want to help promote Friendly Plastic, my other goal is to help YOU promote your designs and effective ways to sell them. In my 18+ years of experience in selling my work, I have explored nearly every possible way of selling from Art & Craft shows, galleries, online and more. While Art & Craft shows are probably your best bet for some quick cash in a weekend (and still my favorite), we can not overlook the potential of selling your work online. I mean...how cool is it that you can sell a piece of YOUR work to someone in a foreign country and never get out of your pajamas???

With that being said, I think some have a misconception that if you put up a website or set up an online store, the sales will just flood in..... sorry, that's just not realistic. I will say though that over time, with effort and some savvy shameless self promotion, this can be a very good avenue for you to sell your work - make some extra cash or even make a living.

One site that I highly recommend is ETSY...It is very easy to set up your own store. Not only does Etsy provide this service at a very reasonable cost, they constantly send out newsletters filled with tips on how to promote and increase sales.

Here is a reprint of one of their articles that I thought was worth passing along. To set up an Etsy store - visit: http://www.etsy.com/ and make sure while you are their to sign up for their newsletter.

TheHouseOfMouse says:


Not getting any sales? Not getting any publicity? Want to be on the front page? Don’t moan about it. Do some research!

Improve your shop and learn to promote it. Every bit of information you need is already here on Etsy! (new addition with a couple of non-etsy links too)

IMPROVE YOUR PHOTOGRAPHS: This is - I think - the most important part (which is why it is at the top and has the most links).

www.etsy.com/storque/section/howTos/article/staying-sharp-achieving-clarity-and-crispness-in-your-photos/1173/

www.etsy.com/storque/section/howTos/article/give-props-how-to-style-your-photos/1079/

www.etsy.com/storque/section/howTos/article/shop-makeover-series-photographing-for-success/913/

www.etsy.com/storque/section/events/article/your-shop-101-photograph-your-way-to-the-top/770/
www.etsy.com/storque/section/howTos/article/on-the-level-make-your-photos-pop-with-histograms-and-levels/547/

www.etsy.com/storque/section/howTos/article/bright-light-big-color-using-ev-and-white-balance-to-make-yo/477/


FIND A BUDDY - a buddy/mentor can help you with the personal disputes you cannot ask about in the forums because of the "calling out" rules. They can also give you great advice from experience on ways to improve your shop and get more out of Etsy. Team Sellers Assisting Sellers list is stuffed full of sellers who can help you with almost anything Etsy related:
http://www.etsy.com/forums_thread.php?thread_id=6236215


LEARN TO PRICE YOUR WORK CORRECTLY! If you under-price your work viewers will undervalue your creations and be put off just as much as they will be by an over-inflated price.
www.etsy.com/storque/search/tags/art-of-pricing/


WRITE GOOD DESCRIPTIONS! Help the buyer connect with your work

http://www.etsy.com/storque/section/howTos/article/making-the-most-of-your-descriptions/635/


WRITE CLEAR CONCISE POLICIES for your shop that make the customer clear on what they can expect from you.

www.etsy.com/storque/section/etsyNews/article/tech-update-plus-customer-care-tip-hello-policy/1681/

http://lifecraftinessandeverythingelse.blogspot.com/2009/05/etsy-sellers-tips-shop-policies.html


WRITE A PROFILE that sparks interest in your store! Help your customers get to know you.
www.etsy.com/storque/section/howTos/article/shop-makeover-series-crafting-a-profile-page/1056/


LEARN TO TAG EFFECTIVELY! Tagging is how your buyers (and treasury curators) find you! Remember to tag for colors too as those are the most common tags curators use when looking for treasury listings.
www.etsy.com/storque/section/howTos/article/guidelines-tips-tagging-on-etsy/281/
http://www.etsy.com/storque/search/title/international/

http://lifecraftinessandeverythingelse.blogspot.com/2009/01/etsy-sellers-tip-3-tagging.html


PROMOTE YOUR SHOP! If no one knows you are there then they can’t see your beautiful creations. Learn to shout about what you do.
www.etsy.com/storque/section/howTos/article/shop-makeover-series-pimp-your-shop-for-2008/876/

http://www.etsy.com/forums_thread.php?thread_id=6120752

http://www.etsy.com/forums_thread.php?thread_id=5797668

http://www.etsy.com/forums_thread.php?thread_id=5453881&page=2


TAKE SOME FREE LESSONS IN MARKETING!
This 5 day course is the BEST I have found yet:
Day 1:
http://handmadeologyuniversity.com/members/?p=240

Day 2: http://handmadeologyuniversity.com/members/?p=31

Day 3: http://handmadeologyuniversity.com/members/?p=38

Day 4: http://handmadeologyuniversity.com/members/?p=43

Day 5: http://handmadeologyuniversity.com/members/?p=53


STAY POSITIVE! Maintain a positive, friendly & helpful attitude in the forums -- a cheerful face is more likely to be remembered and added to treasuries than a grumpy one! Negative attitude in the forums affects the way people view you and your shop. Branding is not just about a logo, it is about everything you do in connection with your store. Many visitors to the forums actively avoid aggressive, whiny or rude members and their stores.

JOIN A TEAM! Teams help to promote their members and are also a great resource for honest advice about your shop. Teams often make treasuries featuring their own members. Take the time to be part of a supportive community!
www.team.etsy.com/join.html

BE UNIQUE! Find a way to make your product different from your competitors. Even if you are selling the same thing as 1,000 other people, you can still find a way to stand out from the crowd.
www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/159184021X

www.littleput.typepad.com/me/2008/01/tip-2-make-a-gr.html


CONTINUALLY RE-EVALUATE YOUR STORE! Even if things are going well, there is always something that can be improved.
www.etsy.com/forums_thread.php?thread_id=5458880&page=17


SIT IN ON A WEEKLY CRITIQUE! Even if you don't get critiqued you can learn a lot just from sitting in, watching and listening. Check the virtual labs schedule to see when the next ones will be.

http://www.etsy.com/storque/section/events/article/virtual-labs-schedule-august-4th-to-august-8th-2008/2272/

http://etsymentors.blogspot.com/2009/04/so-you-want-shop-critique.html


READ THE NEWBIE GUIDES – even if you are not a newbie! They are full of useful links and tips.
www.etsy.com/forums_thread.php?thread_id=5581122

www.etsy.com/storque/section/howTos/article/a-beginners-guide-to-starting-a-shop-on-etsy/1721/



OTHER GREAT RESOURCES:

Ultimate Craft Guide - tutorials, advice, suppliers....
www.etsy.com/forums_thread.php?thread_id=5453881&page=1


Storque how tos
www.etsy.com/storque/section/howTos/


Handmadeology – A blog about everything handmade/etsy/business

http://www.handmadeology.biz/home/


How to make it to the front page
http://www.etsy.com/forums_thread.php?thread_id=5738232


Etsy Wiki
http://www.etsywiki.com/index.php?title=Main_Page


Now since you are filled with selling knowledge....get busy making some friendly plastic artwork to sell.....and don't forget to send me a picture - I'll help you promote it!

Take the Handmade Pledge and Sell your Friendly Plastic Designs on Etsy

Wednesday, August 19th, 2009
I often peruse Etsy. It's great to see the increase of Friendly Plastic items being offered for sale by different artists.

I just had to share this listing because it is so unique and contemporary. The artist is Marissa from the etsy store: Livethechaos.



An adorable rendition of a hedgehog! Great job Marissa!

Since we're on the topic of etsy.....I wanted to share a few quick tips that I received from an Etsy newsletter. If you are not receiving Etsy's newsletter you should...there are tons of selling tips!!! These are great tips for all different venues of selling, not just for etsy! Below is an excerpt from one of those newsletters.

Read on my crafty friends:

I was very fortunate early on in my shop's existence to have people trust me and purchase items from my little shop, despite my newbie status. Because of this, I try to buy from newly opened shops or shops with few or no sales. My experience with newer or less experienced sellers has taught me a few valuable lessons about my own shop and how I handle customer service and my shop’s appearance.

.1. No shop banner or even worse no avatar!


Would you walk into a store that didn’t have a sign out front? Unless you are going for the super exclusive VIP look, get on it! If you have trouble making one, Etsy provides free
avatar templates and does the banner work for you with the Bannerator. (Or check out the graphic artists on Etsy who sell avatars and banners here.)


.2. Stay up to date.

Ever read a listing describing how an item would make a great Valentine's Day gift in the middle of July? Maybe you've come across a seller who was supposed to return from vacation a couple weeks ago. Make sure your announcements and listings are up to date and relevant. Need help with creative copy? Check out this article on
Writing for an Online Audience.


.3. Fill in the blanks.

Nothing says "I'm not paying attention" more than a missing item from the featured items row. If a featured item is purchased, make sure to replace it as soon as possible. Leaving these spots empty makes your shop look somewhat deserted. If you tend to be forgetful, mark a number of featured items and when one sells, you'll have a backup to fill the empty position. Learn more about featured shop items here.


.4. Message in a bottle.

At checkout, customers can leave a message for you that you'll find at the bottom of your transaction page. Don't forget to look out for it!
If someone goes to the trouble to write a message to seller, it is usually important. Want more tips straight from the buyer's mouth? Check out this article,
Service Tips for Sellers: The Buyers' Perspective.


.5. Sell local.

People want to know specifically where an item will ship from, especially last minute shoppers who are looking for short shipping times. If you are concerned about your privacy, you don’t need to get specific with your city, but be sure to list the state, region or provence where you are from. Buying local is hot right now, so take advantage of it! Learn how to set your location in this helpful blog post,
How-To: Sell Local.


.6. Send a confirmation.

There isn't an online retailer out there that doesn't send a conformation email within minutes of making a purchase; shoppers expect it. Of course, not everyone can return an email within minutes, but try to do it as soon as possible. Thank them and include an estimated shipping lead time. Want more information on what happens after you sell an item? Check out
this FAQ for answers to help you through your first sale.

I hope these little tips help and feel free to contact me if you want to gather around the water cooler and talk shop or gossip about the hot delivery driver!

Now go out and rock the party that rocks the party!

Super great!



Allison Cecil aka MonkeysAlwaysLook